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Porsche is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its logo. It has also licensed its logo to many different products, from sunglasses to guitars. If consumers begin to doubt the luxury status of the cars because anyone can afford a pair of sunglasses, Porsche might be at risk of:

Respuesta :

If consumers begin to doubt the luxury status of the cars because anyone can afford a pair of sunglasses, Porsche might be at risk of brand dilution.

  • The weakening of a brand's strength that can happen when a firm supports too many brands and spreads its resources too thinly.
  • When a brand loses value, often referred to as excessive brand expansion, it usually happens after the introduction of a product that isn't in line with the initial goals of the business.
  • For instance, you would view the sudden release of a line of tennis shoes by a chocolate bar company as brand dilution.

What is the best way to avoid brand dilution?

  • By remaining in their core markets, extending their quality standards to all of their new items, and making sure that they are still functioning with the consumer in mind, businesses can avoid brand dilution.
  • A company's expansion into too many markets might result in brand dilution.

Learn more about brand dilution brainly.com/question/13753329

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