The goal of an integrated marketing communications strategy is to coordinate the various promotion mix elements to


A. provide consumers with a clear and consistent message about the firm's products.

B. find the least expensive alternative to promoting a firm's products.

C. determine the target market for a firm's products.

D. discover the firm's strengths, weaknesses, opportunities and threats.

E. identify which potential customers in the target market have the desire and ability to purchase the firm's products.